From audience to first release

Launch a neobank built around your customers.

Turn your audience, account offering and fee model into a branded banking product. Bring the customer proposition; Crassula connects the apps, banking capabilities and operating tools behind it.

Plan your first releaseExplore the product decisions ↓
Personal and business accountsCards and paymentsWhite-label appsPrice lists
Product configuration

Shape your account offer.

Account product
View connector
Default price listPersonal

Product-wide defaults. The app is a customer preview.

Your new bank

Your money

Available balance24,680.00EURJamie Lee

Recent activity

EUR
Account typePersonal account
Illustrative customer app

Banking connections for your neobank.

A selection of our connectorsExplore all connectors
Picture your future customers

One brand. A service built for your audience.

Give everyday customers a familiar money experience, or build around the accounts and payment needs of a growing business. Start with the people you want to serve.

A customer checking her banking app at a tram stop in the evening.
For personal customers
Your new bankPersonal banking
24,680.00EUR
Two studio founders reviewing their business finances.
For business customers
Your new bankBusiness banking
84,250.00EUR
Case Studies

See what teams build with Crassula.

Make the proposition specific

Three decisions before the first customer.

Start with a defined audience and a useful first product. Configure the banking model around that choice, then expand as your requirements become clearer.

Customer focus

A different audience needs a different account product.

Shape personal and business account products around the customers you want to serve. Define the account structure and defaults for each product, rather than starting with a generic app.

Explore accounts →
Product configuration

Account products

ProductDefault price list
Personal accountEveryday bankingPersonal
Business accountAccount structures and permissionsBusiness
A product template for each customer segment.
Define the work behind the launch

A focused release needs more than an app.

01

Product and brand

Agree your initial audience, product scope, pricing and customer channels.

02

Providers and responsibilities

Choose the banking and card connections your programme needs. Clarify the licensed setup and the responsibilities of each party.

03

Operations and validation

Set up permissions, review policies and support processes. Validate the customer journey and operating workflow before going live.

Keep the next chapter open

Start with a clear proposition. Build room to evolve.

Account products, tariffs and connected services can grow with your requirements. Decide what belongs in the first release and what should follow, with the same banking foundation underneath.

Explore Digital Banking →
First release
AudienceAccountsChannels
Next product decision
TariffsCurrenciesConnected services

Scope and availability depend on your programme and providers.

Built for developers

Build accounts into your own experience.

Open a named account from your own product. Connect the account journey to the banking capabilities available in your Crassula environment.

  • Create an account for an existing client
  • Pass the account name, currency and country
  • Use the returned account in your next journey
Explore the API docs
POST/api/clients/{clientId}/accounts
Node.js · native fetch
// Create an account
const baseUrl = process.env.CRASSULA_BASE_URL;
const apiKey = process.env.CRASSULA_API_KEY;
const clientId = process.env.CRASSULA_CLIENT_ID;

const path = `/api/clients/${encodeURIComponent(clientId)}/accounts`;
const response = await fetch(`${baseUrl}${path}`, {
  method: 'POST',
  headers: {
    Authorization: apiKey,
    'Content-Type': 'application/json',
  },
  body: JSON.stringify({
    "name": "Everyday account",
    "currency": "EUR",
    "countryCode": "DE"
  }),
});

if (!response.ok) throw new Error(`HTTP ${response.status}`);
const data = await response.json();
Crassula Connectors

Connect the services your product needs.

Choose integrations that fit your programme, market and required capabilities.

Neobank Platform

FAQ

The questions teams ask us before a first call.

Not covered here?Bring your question to a demo with our team.
How much does it cost to launch a neobank?

The scope depends on your account and card offering, customer channels, integrations and provider arrangement. Discuss the first release with our team so the platform scope and the responsibilities around it can be assessed together.

How do neobanks make money?

Build the fee model around the proposition using product price lists, fixed and percentage fees, recurring charges and FX markups. Provider costs, commercial agreements and customer activity shape the business model alongside the software.

Do we need our own banking licence?

The regulated setup can involve your own licensed entity or contracted providers. The appropriate structure depends on your product, target market and programme. Crassula supplies the technology layer.

How long does it take to go live?

The timeline depends on product scope, provider onboarding, integrations and validation. Ready-made channels and banking modules provide a starting point; agree the launch plan for your specific programme with our team.

What is the difference between a neobank and a digital bank?

A neobank is an app-first bank, usually a new brand built on a partner or its own licence. A digital bank is the broader category that also includes the digital arms of established banks. Crassula powers both - see our digital banking solution for the full stack.

Neobank Platform

Bring your audience. Let’s shape the first product.

Walk through the proposition, banking capabilities and launch responsibilities with our team.

Plan your first release
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